![]() ![]() Leading this growth for Opera Mediaworks in Australia will be David Ticconi, recently appointed as Vice President, Sales, whose focus will be to service brand, agency and publisher customers and grow sales operations on the continent. Mobile internet adoption rates show that over 75% of Australians access the internet via a mobile device, and Opera Mediaworks reaches over 51% of these users (12 million mobile users) every month. ![]() It is expected to more than double that to over AU$4.7 billion by 2018. ![]() Magna Global Research pointed out that Australia’s mobile advertising market has grown from AU$149 million in 2012 to AU$2 billion this year. Video now accounts for 12.8% of impressions across Opera Mediaworks’ demand-side and 55% of dollars delivered to publishers. According to Opera Mediaworks’ State of Mobile Advertising report for Q2 2015, Australia stands out globally with the highest interest in video advertising and almost four times the global average for video ad impressions. Opera Mediaworks, the first mobile ad platform built for brands, today announced its expansion in Australia to better service the growing demand for mobile ads, particularly video ads. Opera Mediaworks identifies business-growth opportunity from Australia’s high interest in video advertising and four times the global average for video-ad impressions ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |